The Marketing Mix

 

TLW:

Identify components of Market (the 4 Ps)

Explain the importance of Local Business

 

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The 4 Ps:  Create definitions and find images to explain the 4P.

 

Product-an item that ideally satisfies a market's want or need, what a market wants and needs

the totality of goods or services that a company makes available. A item that is sold to make profit.

-In business, a product is a good or service which can be bought and sold. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. is a item that is saled in the business to make money.. A product is a item that can be sold to be profitable- A product is an item that is made to be bought so it can be sold again.-- a product is a thing that a business sells for a profit-- Something that is made up, ordered or bought to be sold to make a profit off of. --products are goods or services that a business sells to make a money, they products are produced by labor and please the consumers wants and/or needs.  A product is what an business sells toa certain area

 

 

Positioning-creating an identity in the minds of a target market.. making something for the mind of a market

A strategic area occupied by members of a force. A way to make people think that they need a certain product.

-developing a specific marketing mix to influence potential customers' overall perceptions of a brand; to develop a specific image of the brand in the minds of consumers.-placing a product in a certain market to get a desired customer response. What your job would be or how your positioned at work.-- Perswading a customer to buy something.--positioning is using the place/location of your business to get more people to come to your store and buy your products.

-- positioning is making yourself known to your targeted audience 

 

Place-s a location in space.

a particular portion of space. location is a large reason for people to buy a product. it would be smart to put a toy store by a daycare however, it would not be smart to put a toystore by a retirement home

- The element of the marketing mix that involves distributing products to customers in line with demand and minimising cost of inventory, transport and storage.- a location that your business is at that makes your product sell.

-- Where the business is located, usually where the need for the business is the greatest.. a part of space that something occupies.--where you hold your business headquarters, it is in an area that will help your business be successful.

where your business is located in relevance to your targeted market

 

Promotion-advancement in rank or position. a top dog, who has alot of high positions

-An employee's change from a position in one classification to a position in another classification that is assigned to a higher pay range on the same schedule. A promotion is a raise in your position as a worker.- involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix.-- a promotion is one of two things, either a better job than previously held or advertising a product to let the target group know that the business is carrying that item -- a Promotion isnt always a better job it is just better pay, and higher up in position than before the promotion.-something used to publicize or advertise a product or cause can be things like a brochure free samples posters or television commercials

something that makes people want to buy your product, can include no intrest, no payments for six months, free shipping.

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Read a couple of the articles about wal-mart (pro vs con)

 

Discuss you opinions for or against wal-mart.  Give facts!

 

I am for wal-mart because it is a store that has alot of everything that you need right there in one place, which helps with not having to drive all over towm to get the thngs that you need. some people may think that the big city wal-marts are not helping the little town family owned stores, and that can be true if we build a wal-mart in lillte towns. so i think that wal-marts should be confined to the big cities that have very very little family owned buisnesses. I am for walmart, walmart is a great store and makes everything cheaper for middle class families and they also give out many many jobs for america.

 

I am for wal-mart because because you can find it anywhere now, and it has almost everything you need all in the same store! Exspecially since it added its grocery department, the bakery, and now places like subway all in wal-mart! its crazy. Yes, wal-mart is seen to be some-what of an "evil" store because once one is put in, it runs other stores out of business, and that, yes, could be bad in some cases.

 

I am for wal-mart because it provides all the essentials that a person needs to survive for a low cost. It also provides jobs for people that can get one normaly.

 

wal-mart is a great place cause you can get a bargain for nothing.. and it comes with more than one.

 

I am for Wal-mart, My reasoning is because you always get a lot of stuff for not that much money.

 

wal-mart is great but yet it is bad as well . it makes the small businesses in a town have to close because they are not getting customers. but it is good as well because some families dont have the money to shop at local stores.

 

 

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How might the gas prices save/or hurt small communities?

They would probly hurt small communities because the people in the little town will have to drive further to get to the city that they are currently working in. Lower gas prices will help everyone out. Even the people distributing it because more people will buy it if it is cheaper.

 

In a way the gas prices could hurt the small communities, because they have to be higher in those areas because they don't have as many customers. But then again if gas prices aren't high to begin with then the gas prices in small communties will be some-what affordable.

 

Gas prices could hurt people in small comunites if the price is high because people wouldnt want to drive which would make the people who sell it lose money and it could also make people who drive to work far away lose money because of the amount of money their spending on gas.

 

gas is not hurting as many ppl as it used to.. it has gone down . but still expensive for alot of ppl that arent as wealthy as some

Gas would deffinately hurt a small community because  some communities dont have the resources to provide certain items. and they have to drive to a town far away

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